418 votes

Director: Andreas Pichler

Production: EIKON Media GmbH (Allemagne) & Miramonte Film OHG (Italie), Germany - Italy, 2017,
Voir le site

French, German, Italian, Chinese, Danish, Wolof 91 mn

On the global agri-food market, milk is a particularly attractive product.
Today, there is not much left of the bucolic and idealised image of the dairy market.
The milk trade is currently worth billions, and the industry is working to ensure that consumption continues to rise everywhere.
In Europe alone, around 200 million metric tons of milk and powdered milk are produced and marketed each year.
This is the case even though almost two thirds of adults worldwide are lactose intolerant.
In Europe, Asia or Africa, milk is the symbol of the disproportionate growth of a globalised production.

Please note the full version of this film is not available in  Germany, Austria, Switzerland, Brasil and Sweden.

Director's statement

As I tended cows with the farmers in the mountains as I child, I never asked myself why cows give milk.
It was entirely natural like apples hanging from trees and water flowing in the mountain river.
Today, though, milk, like no other food product, symbolises the insanity of our "modern" methods of food production.
What was once a much-romanticised and mythically pure natural product has now mostly degenerated into an industry product brutally traded and sold worldwide.
The relationship between people, animals and milk has changed radically.
With this film, I want to know how this development in milk production affects the animals, the environment, politics and not least, us.

Andreas Pichler

Why we selected this film

A remarkable documentary which unravels the aberrations of the dairy industry: constant pressure on European dairy farmers, the damage done by nitrates to the environment and human health, the destruction of local smallholdings in developing countries, doubts on the health, selection and treatment of animals which are now considered to be mere milk-producing machines.
Other models are proposed which give us something to think about but the economic benefits are significant and the agri-food lobbies are the most powerful in the world…
A must-see film to have a more informed idea of what we eat and drink.

Awards

- Int. Fünf Seen Film festival 2017 - Germany : Horizonte Film Award BDM
- Journalism Award "Fair Milk” 2018 : Best Documentary
- Germany Ökofilmtour 2018 - Germany : Best Artistic Achievement
- Festival FReDD 2018 - France : Grand Prix
- NaturVision Festival 2018 - Germany : Youth Jury Award Winner
- "Herbert Quandt Medien-Preis" 2018 - Germany Winner German Conservation and Sustainability Film Award
- NaturVision Winner Deutscher Wirtschaftsfilmpreis (Economy Film Award) 2018 - Germany

Act

(Fr) Sources et liens utiles

Sorry, this entry is only available in French.

Consume less dairy, eggs and meat

Greenpeace recommends a maximum of 12kg of meat issued from eco-friendly breeding farms per year and per person (so, about 230g a week) and 26kg of milk per year and per person (or 1/2L per week). It’s up to each to switch to a vegan or a vegetarian diet of course, which allows to contribute even more to the collective effort to reduce the consumption of animal products.

Have the Amap (Associations to maintain family farming) reflex

These associations maintain a direct link between farmers and consumers.

By subscribing to Amap, the buyer chooses the frequency and quantity of fruits and vegetables they need/wish, then comes to pick them up on a regular basis at one of the network’s POPs.

To find an Amap close to you: www.reseau-amap.org

Choose eco-friendly foods

(for example products carrying the “organic” label). The more organic farming gains in popularity and volume, the less greenhouse gases we’ll emit. For instance, pesticides, nitrogen based fertilizers and GMOs can’t be used.

To learn more: greenpeace.fr/agriculture-ecologique/

Eat local

Consuming locally produced food reduces the number of intermediaries, shortens highly polluting transportation and contributes greatly to reinforce the economic vitality of our regions.

 

To learn more: bioetlocalcestlideal.org

15 Comments

MABONDZO · Monday January 28th, 2019 at 05:57 PM

Pourriez-vous laisser les films en accès libre un peu plus longtemps ?

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